Frameworks
April 14, 2026 · 8 min
Issue Trees: The Architecture of Structured Thinking
An issue tree isn't a template to fill in. It's a way of seeing problems clearly. Here's how to build ones that actually work.
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Structured thinking for candidates, consultants, and strategy teams.
Essays on issue trees, MECE logic, Pyramid Principle communication, and the habits behind sharper strategic work.
Communication
April 14, 2026 · 7 min
The Pyramid Principle: Answer First, Explain Second
Consultants communicate differently. The Pyramid Principle is why. Here's how to internalize it before your interview.
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Frameworks
April 14, 2026 · 6 min
The MECE Mistakes That Sink Strong Candidates
Everyone knows MECE. Far fewer can actually execute it under pressure. Here are the failure modes that interviewers see constantly.
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Case Prep
April 14, 2026 · 7 min
Market Sizing in Case Interviews: How to Estimate Without Freezing
Market sizing is not a math trick. It is a test of structure, assumptions, and calm judgment under uncertainty.
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Frameworks
April 14, 2026 · 8 min
Profitability Cases: The Framework Most Candidates Use Too Shallowly
Revenue minus cost is only the beginning. Strong profitability analysis goes past the formula and finds the real driver fast.
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Case Prep
April 14, 2026 · 7 min
Profitability Cases: How to Find the Real Margin Driver Fast
The strongest answers in profitability cases separate symptom from cause quickly, then focus analysis where the economics actually moved.
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